2026Youth Church ProgramCase Study
Gen 37
Identity for a youth program built around the prophecy of Ezekiel 37 — dry bones brought back to life.
Logo · Print · Color · Typography
The Story
Gen 37 is a youth church program inspired by Ezekiel 37 — the vision of a valley of dry bones brought back to life. The identity had to feel young, hopeful, and unafraid of the message.
A waving flag became the central mark: a symbol of resurrection and a rallying point for the generation it speaks to. The wordmark is hand-drawn in Pearl Jean — imperfect, human, alive.
Apparel carries the brand's loudest line: From Death to Life. Worn on the back, it turns every member into a walking testimony.
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