01
Visual Identity
Logos, visual systems, and brand elements crafted to create memorable and consistent identities.
PORTFOLIO · 2025 -2026/ORADEA → WORLDWIDE
Design that's
felt, not just
seen.
I'm Daniela — a Graphic Designer specializing in Visual Identity, UI Design, and Marketing Design. I create thoughtful visual experiences that connect brands with people through clarity, emotion, and attention to detail.
04+Years designing
LifetimeLove for the art
100%Made with care
BrandingVisual IdentityUI DesignArt DirectionColor Theory TypeLogosPackagingBrandingVisual IdentityUI DesignArt DirectionColor Theory TypeLogosPackaging
About
I believe great design isn't just seen — it's felt.
For the past four years I've helped founders, agencies, and small teams turn fuzzy ideas into brands and products with a clear point of view. With a degree in Design and a lifelong passion for art, I approach every project with creativity, precision, and attention.
Every project starts with the same question: who is this really for, and how do we make them feel something true? The rest — the type, the color, the grid — is in service of that answer.
- Based in
- Romania
- Working with
- Studios & founders worldwide
- Tools
- Figma · Photoshop · Illustrator · Procreate · Indesign
- Available
- Contact to see
Services
Three things, done with care.
02
UI Design
Clean and intuitive interfaces designed to balance usability with aesthetics.
03
Marketing Design
Social media visuals, campaigns, banners, and digital assets designed thoughtfully and crafted with purpose to help brands communicate clearly and connect with their audience.
SELECTED WORK · 2025-2026
Recent projects.
2025Marketing Agency
Why Subtle?
A full visual identity for a marketing agency built on the belief that the loudest voice rarely wins.
Logo · Brand Pattern · Social Posts · Business Cards
View case study
2026Youth Church Program
Gen 37
Identity for a youth program built around the prophecy of Ezekiel 37 — dry bones brought back to life.
Logo · Print · Color · Typography
View case study
2026Handmade Leather — Made to Last
Methusalem
A heritage-feeling identity for a handmade leather maker, built to age as beautifully as the goods.
Logo · Monogram · Thank You Card · Typography
View case study
2025Biserica Geneza Oradea
Geneza Brochure
A 32-page brochure for Geneza Church's 2025–2026 year — bold typography, playful color blocks, and a hand-drawn voice woven through every spread.
Editorial Design · Layout · Typography · Print
View case study
2023—2026Scriptum Publishing House · Oradea
Book Covers
Over 60 book covers designed for Scriptum, a publishing house in Oradea — each one a small visual world built around the writer's voice.
Book Cover Design · Typography · Print
View case study
2025—2026Video Editors · Multiple Projects
Motion Graphics
Frame-by-frame graphics designed to be animated — handed off to video editors as ready-to-move scenes for explainers and data stories.
Storyboard Frames · Infographics · Illustration · Hand-off for Animation
View case study
2026Cosmetics Brand — Landing Page
Sturm
A minimal, editorial landing page for Sturm — a clean skincare brand built around generous whitespace, confident typography, and product-first photography.
UI Design · Landing Page · E-commerce
View case studyContact
Let's make
something
memorable.
Got a brand, a product, or a half-formed idea you can't stop thinking about? Tell me about it — I read everything.
d.pasca17@yahoo.com- @pascadanaa
- Behance
- /danapasca
- /in/pasca-dana
- Response time
- Within 48 hours